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      Bev CochraneBev Cochrane

      In both instances provided, as a Board Member not apart of CCC and as a member of CCC Co-op the taking on of debt of CCC Co-ops and the removal of the autonomy of the Co-op were both not legitimate. By doing this Co-op Atlantic lost the support of the membership and boards.
      Strategic interdependencies also played a role in the failure, in hindsight what business sense did it make to take on HUGE debt for no payback in a highly competitive retail market?

      Instead of taking on their debt, the service federation (Co-op Atlantic) should of been trying to find creative ways of assisting them in securing low interest loans, grants/subsidies and working with local CCC boards to agree to a specialized support to assist them getting their CCC Co-op back into a profitable state.

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