I think one of the most significant causes of the failure was too much control by management and lack of expertise to ask the tough questions by the board. The board could have brought in outside experts and also had some requirements for certain education for all or key members of the board. Likely they felt intimidated by the CEO and assumed they made a good hiring decision so could trust him.
The membership likely saw the challenges and lack of communication so also lost trust in the organization so they didn’t want to support the SWP with their business. SWP was acting like the competitors so the members saw no difference in where they sold their product as long as they got the best deal for themselves.
Some of the governance changes that could have been put in place could have been more reporting to the board on specific things. Better policy and procedures on certain levels of contracts that needed to be approved by the board instead of just signed off by the CEO without board approval. certain committee structures could have helped with better oversight of those types of contracts.
It is difficult to say if the SWP could have been successful with all the changes in that industry and industries affecting it.