Jen BudneyJen Budney

Great comments, everyone, thank you so much. John, I take your point. Over the last year I have done a number of interviews with executives at 2nd-tier co-ops and I’ve come to learn that successful co-ordination of member co-ops must be done through very artful persuasion at times. You are right – co-ops must give up some level of autonomy to be part of a federation. But those working for the federation must be very careful in how they implement that co-ordination — those who do this successfully seem to have mastered the art of listening sincerely and being utterly transparent, but also bringing members around to seeing things the “right” way, so that the members come to understand the strategies as their own ideas (even if the person doing the coordinating had some version of that idea all along). It’s not an easy job!


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