Jen BudneyJen Budney

Thanks for mentioning, Sinek, Janet — for those who aren’t familiar with his work, there are many, many videos of his talks on YouTube and TEDtalks. One of his major focuses is how to get everyone on the same page, which is important for co-op boards *and for co-op federations, as we have discussed in relation to this case study of FCL.

Here’s a 5 minute clip of him talking about “starting with ‘why'” – which Janet mentions:

He also has numerous books, which you may want to check out.


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Libro Credit Union

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Sherwood Co-op

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