Yes, Members can have autonomy and rightly so however Members too are very good a supporting each other plus FCL,in the area of marketing aspect Co-op can use the same brand of or ads however be able to customised or tailor it to the community they serve. It doesn’t need to affect FCL if they do it right.
FCL can make the decision however consult with it members is important, its shouldn’t affect FCL too much as long as they communication the plans to the members.
Message to the board, and local board. FCL is working on a marketing plan and will consult with the members on the plans and would like your support in this plan.
We can save money by centralizing the marketing plans as their are 200+ retailing system across the Western Canada we can have consistent message.