As stated by other’s communication is certainly key but it’s also the subject of that communication that is truly important.
In the scenario, remaining together as a unified buying group adds value to everyone. But for FCL it needs to be or remain relevant to the retail member owners and it needs to define through these owners what that relevancy looks like. Together this could include a broader rebranding program to establishing retail strategic planning formats that assist the struggling retails to assisting with marketing strategies within regional and smaller district areas. It really comes down to those honest discussions with the member owners which will allow each to achieve success as individuals.