In this episode, two co-op researchers tell us about their work looking at people’s loyalty to co-operatives. Danika Dinko is the Executive Director of the Saskatchewan Co-operative Association who wrote a thesis exploring the opinions of consumers in regards to shopping at co-ops versus Investor-owned firms. Stan Yu is the Research and Communications Coordinator for the Canadian Centre for the Study of Co-operatives, who looked at whether the employees of co-operatives tend to be loyal co-op customers.