In this episode, Kyle, Dan, and Aasa discuss what membership engagement looks like for co-operatives, given how many different types of co-ops – and different types of members – there are. Is engagement just about getting messages out to members, or do co-ops need to be actively listening to members as well? What are the best ways to do that?
Links mentioned in this episode
Amanda Sampson, Organizational Listening: A Framework for Revitalizing Co-operative Engagement?
Birchall and Simmons, What Motivates Members to Participate in Co-operative and Mutual Businesses?
Daniel Cote, Loyalty Management: A New Co-operative Paradigm in Theory and in Practice
What the heck is Membership Engagement?